London-based consumer technology brand Nothing has announced that its highly anticipated Nothing Phone (3a) series will be manufactured in India, marking a significant step in the company’s commitment to leveraging India’s robust manufacturing ecosystem. This move underscores Nothing’s dedication to investing in the local economy while fostering technological innovation and growth within the region.
Made in India:
The Phone (3a) series will be produced at a facility in Chennai, Tamil Nadu, which has also been responsible for manufacturing the brand’s previous devices, including the Phone (1), Phone (2), and Phone (2a). The Chennai factory plays a pivotal role in the production process, employing over 500 people, with women making up an impressive 95% of the workforce. This not only highlights Nothing’s focus on empowering local communities but also reflects its commitment to gender diversity in the workplace. As the company expands its operations, its workforce in India is expected to grow further.
Nothing has seen remarkable success in the Indian smartphone market, with Counterpoint Research reporting a staggering 577% year-over-year growth in 2024. This surge in demand is largely attributed to the popularity of the Phone (2a) series and its sub-brand, CMF by Nothing. The company recently celebrated surpassing $1 billion in lifetime revenue since its inception in October 2020, a testament to its rapid rise in the global tech landscape.
After Sales Support:
To further enhance customer experience, Nothing is expanding its after-sales support network in India. The company now operates five exclusive service centres and has partnered with a broader network of service locations to ensure seamless support for its growing user base. Additionally, Nothing has significantly increased its retail presence, expanding from 2,000 to 7,000 stores across the country, making its products more accessible to consumers.
The Nothing Phone (3a) series, designed in London and manufactured in India, is set to make its debut on March 4th. In line with the brand’s signature aesthetic, the company recently teased the phone’s transparent design, generating excitement among fans and tech enthusiasts alike. This blend of innovative design and cutting-edge technology continues to set Nothing apart in the competitive smartphone market.
By combining its London-based design expertise with India’s advanced manufacturing capabilities, Nothing is poised to deliver yet another groundbreaking device. The Phone (3a) series not only represents the brand’s commitment to quality and innovation but also reinforces its dedication to contributing to India’s thriving tech ecosystem. Stay tuned for more updates as the launch date approaches!
