The gaming community is abuzz with fresh rumours about Grand Theft Auto VI (GTA 6) , as a leaked release date and whispers of a potential $100 price tag have set the internet ablaze. While Rockstar Games remains tight-lipped following the game’s first official trailer in December 2023, recent developments from an online retailer and industry analysts have only fueled the speculation further.
A Mysterious Release Date Surfaces
A Spanish online store, XUruguay, recently made waves by listing GTA 6 with a specific release date: September 17, 2025. This date holds particular significance for fans, as it coincides with the 12th anniversary of the launch of Grand Theft Auto V —a game that continues to dominate the gaming landscape even over a decade after its debut. Additionally, the September 2025 date aligns perfectly with Rockstar’s previously announced “fall 2025” release window.
However, the excitement was short-lived, as the listing was promptly removed from the store’s website. Fans are now left wondering whether this was an accidental leak or simply a speculative placeholder. Adding another layer of intrigue, gaming news outlet 80 Level reported that XUruguay claimed to have connections with PlayStation, raising questions about the credibility of the leak. Was this insider information, or just an educated guess? For now, Rockstar Games and its parent company, Take-Two Interactive, remain silent, leaving fans to speculate.
Could GTA 6 Cost $100?
Another hot topic of discussion is the rumoured price hike for GTA 6. Industry analyst Matthew Ball, known for his deep insights into the gaming market, recently suggested in his “State of Video Gaming in 2025 ” report that the standard edition of GTA 6 could retail for a staggering $100.
Ball argues that given the immense popularity and cultural impact of the Grand Theft Auto franchise, Take-Two Interactive may see this as the perfect opportunity to push the boundaries of AAA game pricing. Over the past few years, the gaming industry has already witnessed a gradual increase in prices. When next-generation consoles like the PlayStation 5 and Xbox Series X launched in 2020, many publishers bumped up the cost of new releases from $60 to $70. A jump to $100, however, would mark a significant leap—one that could set a new precedent for premium titles.
Why the Price Increase?
If the $100 price tag turns out to be accurate, it wouldn’t come as a complete surprise. The development costs for AAA games have skyrocketed, especially for a franchise as ambitious as GTA. From cutting-edge graphics and expansive open-world design to advanced AI systems and massive marketing campaigns, creating a game like GTA 6 requires substantial investment. Moreover, Rockstar Games is known for its meticulous attention to detail and commitment to delivering unparalleled quality—a process that undoubtedly comes at a premium.
Additionally, the gaming industry has been testing the waters with higher-priced editions, such as collector’s editions and deluxe bundles, which often exceed $100. By pricing the standard edition at this level, Take-Two Interactive could be signalling a shift toward a new pricing model for blockbuster titles.
Fan Reactions and Industry Implications
While some fans are willing to pay top dollar for what promises to be one of the most anticipated games of the decade, others are concerned about the growing affordability gap in gaming. A $100 price tag could alienate casual gamers or those on tighter budgets, potentially limiting the game’s accessibility.
Moreover, if GTA 6 does indeed launch at this price point, it could pave the way for other publishers to follow suit. Titles like Call of Duty, Assassin’s Creed, and Cyberpunk 2077 could soon adopt similar pricing strategies, fundamentally altering the economics of the gaming industry.
Final Thoughts
As the countdown to GTA 6 continues, the combination of a rumoured September 17, 2025 release date and a potential $100 price tag has sparked both excitement and debate among fans. While neither detail has been officially confirmed by Rockstar Games or Take-Two Interactive, the speculation underscores the immense anticipation surrounding this highly anticipated sequel.
Whether or not these rumours hold, one thing is certain: GTA 6 is shaping up to be a landmark release that could redefine not only the Grand Theft Auto series but also the broader gaming landscape. Stay tuned for more updates as Rockstar finally lifts the veil on one of the most secretive projects in gaming history.