On Weibo, Vivo’s Jia Jingdong, announced that Vivo had been named an “Innovation Star” on the Kantar BrandZ. Top 100 Most Valuable Chinese Brands List for 2024, marking it as the highest-ranking new brand. Kantar BrandZ is a global brand valuation ranking based on financial data and consumer perceptions, including brand meaning, differentiation, and salience. Jingdong’s Weibo post also mentions key details about the Vivo X200 series.

Vivo recently experienced strong performance in the high-end 4,000-6,000 Yuan market segment in China, due largely to a significant influx of iPhone users switching devices. The new Vivo X200 series phones will feature similar screen styles to minimize the adjustment period for users who are used to flat-screen iPhones.

Vivo’s X200 series features advanced technology, including a custom-designed sensor and imaging chip. There is also a high-capacity battery system and a top-tier chipset powered by Blue Crystal.  According to these details, the Vivo X200 will have a 6.3-inch flat OLED panel and a 50-megapixel primary camera. Further, there is a 5,600mAh battery and the Dimensity 9400 SoC.

Vivo will use Origin OS 5, running Android 15, to power its X200 series. Origin OS’s new version features more efficient local AI processing and enhanced natural interaction experiences. Also, personalized service recommendations are based on intent recognition, according to Jingdong.