Cashify, India’s top e-commerce marketplace, unveiled/released their fifth annual”User Behaviour white-paper” to your pre-owned smartphone market. The whitepaper/study catches the effect the lockdown and the Indochina conflict had on the segment, the factors influencing user behavior, and the important trends and drivers of growth within the pre-owned smartphone market over the previous calendar year. In addition, it shows the gaps in user behavior across cities and brands in India.
Report:
The whitepaper/study affirmed that in spite of the nationwide lockdowns, the 20 20 Q3 smartphone prices in India were at 53 million units which caused it to be that the highest-ever dispatch in a quarter. Xiaomi topped the graph since the most sold smartphone brand by its users. From the pre-owner market, Mi fell as the top-selling brand using a 26% share accompanied closely by Apple (20 percent ) and Samsung (16 percent ) from the next position, followed by Motorola (6%), VIVO(6 percent ), and also Oppo(5 percent ). The consumers’ range of online retailers shows how even offline-centric brands such as Vivo and Oppo have been forced to scale their internet presence.
The paper recorded Delhi (23%), Mumbai(13 percent ), Bangalore (11 percent ), and Hyderabad(7 percent ) because the most effective 4 to get earnings of preowned smartphones. Satellite towns like Ghaziabad, Faridabad, Ahmedabad, and Lucknow have also demonstrated solid growth and procured top spots in the upcoming city category.
Among other insights that emerged out of the whitepaper/survey, a vast majority of all Indians preferred buying smartphones over laptops, 84 percent of them updated their smartphone over 14-18 weeks of purchase. No-cost EMI option and replacement guarantee would be the very best criteria available for sale.
The coronavirus (COVID-19) epidemic has transformed our places of schooling and work. The companies that we’re immune to the notion of a distributed workforce were made to allow work from your home so that work may go on while taking precautions to stop the virus propagate.
The training sector is a great case on the basis of universities and schools have been delivering learning online for a feature for some time. One of the most significant reasons for upgrading for smartphone users has become the necessity to possess a smartphone using high-speed system connectivity (3G to 4G). It is encouraging programs for internet classes and work out of the home. And those who can not afford a brand new smartphone were spotted picking for refurbished devices with Mi being one of the very popular among this segment.
Cashify additionally disclosed that the facts Index for cities, measured by the percentage of smartphone users that said the actual condition in their apparatus most horribly, while putting them up on the market online. Hyderabad and Chennai topped the index using a score of 31 percent, followed closely by Bangalore at 30%. Gurgaon was the least truthful with a score of 26%.
What users enjoy across brands?
● iPhones are most favored by men as they have 71% percent of the users, greater than other leading brands. It’s mostly used by consumers from this bracket of 25 to 34 years.
About 82 percent of users of Samsung tablets in India are now male. Samsung India appreciates the maximum quantity of users from Delhi, roughly 14 percent. Next on the chart would be Bengaluru and Hyderabad
● Occupying the biggest chunk of the economy from the INR 30,000+ section, OnePlus clocked a whopping 35% market share by the end of Q3 2019. The very best user base of OnePlus relies on Delhi, as 14 percent of users are from the metropolis. Mumbai and Bengaluru come next. Man users form 86 percent of users, and 14% are within the age group of 25-34 years.
● Oppo’s major user base comes in the male demographic with over 80 percent of Oppo users being men. Although certain specs the newest boasts of do make it popular for females, its female userbase in 2020 was just about 20 percent. Speaking old, the most quantity of Oppo users come from the 18 to 25 year age category, that will be roughly 36%. We also see about 33% of their brand usage via people within the age category of 25 to 34 decades. Oppo India gets got the maximum userbase from the city of Delhi, approximately 14 percent. Next on the list are all Bengaluru and Mumbai.
● Xiaomi appreciates a majorly male-dominated marketplace with 85% percent male and 15% female consumers in India. The brand has the maximum user base in New Delhi, as 14% of Xiaomi smartphone ingestion comes from funding.
Key Insights
● Individuals sold their second-hand mobiles at the typical cost of $4,217 at 2020.
● 47% of those respondents bought the refurbished telephone from an online freelancer.
● Smartphones around the age of 3 years got offered the maximum by consumers.
● Nearly 62% of smartphone problems are screen-related, battery problems come alongside roughly 21 percent.
● 80 percent of those males sold their mobiles while just 20 percent of the females sold their telephones from 2020.
● The number of smartphone repairs would be your greatest at Delhi which is over 35 percent from the entire country. Satellite towns of Delhi lead the pack in the coming town with Faridabad and Ghaziabad carrying the direct.
● Despite the smartphone market leaving 2020 at a decline of 1.7% using the dispatch of 150 million units, the coming year looks promising. 40% believe work from home and new education mandates ensure it is important for individuals to get gadgets equipped enough to meet all those needs.
● No-cost EMI alternative, replacement warranty, and contactless delivery would be the very best criteria for the sale of refurbished gadgets.
● 50% chosen affordability because a principal reason behind purchasing a refurbished gadget instead of a new one.
