At the Galaxy Unpacked event, Samsung showcased more than just the highly anticipated Galaxy S25 series—it also teased its new VR headset, developed in collaboration with Google. This cutting-edge device is set to compete directly with Apple’s Vision Pro, positioning itself as a formidable contender in the growing XR (Extended Reality) market.
The VR headset, powered by a Qualcomm chipset and running on the all-new Android XR operating system, is designed to blend Mixed Reality (MR) and fully immersive Virtual Reality (VR). Much like Apple’s Vision Pro, Samsung’s headset allows users to interact with the world around them while overlaying virtual elements seamlessly. This dual capability promises an engaging experience that transitions effortlessly between MR and VR, delivering versatility for work, entertainment, and beyond.
Android XR: A Leap Forward in Virtual Experiences
One of the most exciting aspects of Samsung’s VR headset is the integration of Android XR, an operating system built specifically for Extended Reality devices. This means users can enjoy popular Google apps like Google Maps, which has been redesigned for a futuristic XR experience. Android XR aims to enhance functionality and usability, making Samsung’s VR headset both practical and innovative.
Samsung hinted last year that the headset would prioritize user comfort, addressing a major pain point in XR technology. By focusing on lightweight design and ergonomic fit, the device is expected to offer hours of comfortable wear—something crucial for prolonged use in immersive environments.
Competing with Apple Vision Pro
Samsung’s new VR device bears a resemblance to the Apple Vision Pro, according to leaked images, but aims to differentiate itself with a stronger focus on affordability and practicality. While Apple’s Vision Pro struggled to meet sales expectations, Samsung is in a prime position to learn from its competitor’s missteps. Leveraging market insights, Samsung can address consumer demands, from pricing and design to features and usability, to craft a product that resonates with a broader audience.
With the Vision Pro 2 rumored to be in development, Samsung might be strategically holding back details until it can assess Apple’s next move. This calculated approach allows Samsung to refine its hardware and software, ensuring it delivers a well-rounded product that stands out in the competitive XR landscape.
Release Timeline and Market Potential
Samsung’s VR headset is slated for release later this year. While details about the final design and hardware remain under wraps, the company promises to share more information in the coming months. By striking the right balance between performance, cost, and user comfort, Samsung has the potential to set a new standard in the XR space.
The Vision Pro’s underwhelming market performance offers Samsung valuable lessons. By addressing common critiques and pricing concerns, Samsung’s VR headset could be a game-changer, appealing not only to tech enthusiasts but also to casual users. With a focus on innovation, usability, and affordability, Samsung has a strong chance to release one of the most popular XR devices of 2025—one that you might actually see people wearing in public.
