It appears Samsung is keen on starting the year with a bang, potentially unveiling the Galaxy S25 in the initial days of January, even before the festive season decorations are put away. This move underscores a shift from when Samsung traditionally introduced its flagship S series in spring, and its notable Note series in autumn, to a strategy now focused on launching major releases early in the year and mid-year with the Z Fold and Z Flip models.

It’s wise to approach this update cautiously since it stems from a leak. Samsung conducted a survey in Vietnamese regarding customer preferences for promotional offers on phone purchases, but the extent of its reach among the general population remains unclear.

The survey indicates that participants will get a 10% discount on January 5th, suggesting that this date might be significant for Samsung’s upcoming product launch. While it might not be the official release day for the Galaxy S25, it could mark the beginning of pre-orders, with the actual launch following later.

Given Samsung’s pattern of announcing devices well before their market availability, it’s plausible that the next Unpacked event will occur on the 5th. So, rather than signalling the Galaxy S25’s market debut, this date might instead be when pre-orders commence, with the discount applicable to those early orders.