New AI-powered video optimization technology has been introduced to Disney+ Hotstar to enhance users’ viewing experience. The advanced encoding feature adapts to user habits and scene complexity, providing clearer visuals while using less data. Even with limited data, users can expect a 25% reduction in download size without losing quality.
This is a smarter approach to video encoding that adapts to user consumption patterns, context, and complexity surrounding each scene. Over 700 titles in Disney+ Hotstar’s on-demand library have been optimized with this patent-pending technology, setting a new standard for streaming quality. By improving the user-centric quality of experience around context-aware scenes, while maintaining efficiency for simpler content, this development enhances the viewer experience.
The user is at the core of this advanced technique, which estimates consumption experience and quality, watch patterns, and user journeys. An AI-based model estimates and refines scene complexity, resulting in an optimised and data-efficient viewing experience.
Commenting on this feature, Mukund Acharya, Head of Technology at Disney+ Hotstar said, “Our new patent – pending encoding techniques improve watch time per GB by 12.5%, reflecting our commitment to enhancing streaming for everyone and making entertainment accessible to everyone”
