Realme has changed its slogan to “Make it real”. According to the executive, this year will bring a redefined brand standard across the Realme portfolio.
From an “opportunity-oriented” to a “brand-oriented” approach, the company aims to be a brand that resonates with young consumers.
According to the letter, Realme has been on the market for over five years, and it will not change direction. As the company’s strategy transitions, it will move from a trendy-based one to one that is inclusive and expansive with a long-term growth and investment plan.
Sky Li also said the Realme logo would be optimized, whatever that means. There are currently no changes to the font or size, and we do not know if the executive meant streamlined use or a slight change.
The letter was over 1,700 words long, filled with so much marketing jargon without much substance that we began to wonder if it was an AI-generated document. Click on the link below to read it in full.
