Next week, Apple will launch its Scary Fast online-only product launch event. New Macs will likely be released, including an updated 24-inch iMac as well as 13, 14, and 16-inch MacBook Pro models. According to a new report, Apple is reportedly working on low-cost, affordable MacBooks. Ming-Chi Kuo, a noted Apple analyst, provided the information. It was also reported last month that a cheaper MacBook is in the works.
Due to the limited availability of the M2 processor, Apple has seen a decline in MacBook shipments this year. The analyst also believes Apple could launch the M3-powered MacBook Pros despite lower production volumes than the M2-powered models. With the M3 chipset, computing performance is expected to be significantly improved. As a result, Apple hopes to boost MacBook sales. Alternatively, if sales don’t improve, Apple may introduce a completely redesigned MacBook Pro if sales don’t improve.
According to Kuo, Apple may release a low-cost MacBook in effort to boost sales. Shipments could be boosted this way. There is a possibility that the company will target 8 to 10 million units per year. The plans for an affordable MacBook haven’t been considered by Apple, and may be abandoned.
Apple’s affordable MacBook may compete with Chromebooks, which have seen growth in recent years. There will also be low-cost models that differ from the current Air and Pro models. Its target market may be education and budgets.
