It has been rumored that Samsung will host its next Unpacked launch event in the last week of July, originating from unnamed, unspecified sources. Due to the fact that the company traditionally holds its second announcement bonanza of the year in August, that’s earlier than you might have expected.
The rumor, however, remains unconfirmed and unverified for now. As we keep this in mind, let’s not forget that it’s at this event that Samsung will unveil the Galaxy Z Fold5 and Z Flip5, as well as the Galaxy Watch6 and Galaxy Tab S9. If this rumor pans out, expect Unpacked to happen on July 25, 26, or 27. The company normally schedules its events around the middle of the week.
Samsung usually holds its second big Unpacked event in August, so this would be a notable departure, but perhaps not entirely surprising. As the foldable smartphone market heats up and Google launches the Pixel Fold, Samsung may not want to give the competition too much breathing room lest they end up stealing some potential customers who could have otherwise purchased a Galaxy Z Fold or Galaxy Z Flip.
