Indian “Entertainment and Rewards” App Boltt Play could also be a Tik Tok clone that rewards Users and Content Creators for watching short funny videos and posting these videos on the App.
It rewards users for watching the videos. It rewards content creators for posting videos! Rewards are within the type of exciting branded offers and experiences. The App has in an App shop of a big choice of premium offers.
Popular brands in Fashion, Electronics and other categories have put up their offers on the Boltt Play App. This leads to alternate commerce, product discovery and marketing channels for these brands.
This is taking Tik Tok to a special level by adding a component of rewards and commerce on top of it. By doing this, the company has inbuilt a monetisation angle from day one.
The App also has other features like listening to unlimited free music, watching movies and playing games. For doing those activities, that people anyway love doing each day, they’re rewarded with exciting branded rewards and offers in an In-App Shop. The App has strong partners both in terms of Content and Rewards.
Boltt Play has seen a 10X surge in downloads after the Indian government on 29 June banned 59 Chinese apps. The App is additionally seeing a robust user engagement and time spent on the App per user is around 15-20 mins per day.
The ban on Chinese apps has given Indian apps a huge push recently. Boltt Play is additionally one of them.
