Earlier we got a series of renders and specs leaks for the new Sony Xperia XA3 series and Xperia XZ4. We also spotted the alleged Sony Xperia XA3 series and Xperia XZ4 on the various listing. Today we have new rumors coming in stating that Sony is planning to rebrand the new Sony Xperia XA3 series and Xperia XZ4.
Ahead of MWC 2019, Sony has now decided to change the marketing name for Sony Xperia XA3 series and Xperia XZ4. Now the Sony Xperia XA3 & Xperia XA3 Ultra will be named as Sony Xperia 10 & Xperia 10 Plus. So Sony will completely ditch the ‘X’ from the branding.
Anyway, Sony is also considering to change the name for its flagship lineup with Sony Xperia XZ4 which will be now called as Sony Xperia 10Z. So Sony is now planning to bring back the Z series back which was earlier ditched by the company. Further, Sony Japan is teasing the new purple color for the upcoming Sony Xperia 10 & Sony Xperia 10Z. With Sony celebrating the 10th anniversary, we can expect the new branding to make it more special.
