With Xiaomi and other Chinese manufacturer targetting their devices under budget to the mid-range segment in India and also got huge margins under these segments when compared with the top-end segment. Now Google is planning to enter the mid-range segment with a new Pixel smartphone in India.
As per senior industry executive, Google is planning to bring a cheaper smartphone, a new Pixel, and a Pixelbook by Diwali this year.Google will also shell out a huge amount to market their products so that they can compete with big brands like Samsung, Apple, and Amazon.
As per another executive claimed that Google will launch their first mid-range smartphone by end of August and new Pixel 3 will go on sale from November this year.Google is also planning to introduce their Home Automation products to India with Nest lineup like doorbells, smoke detector, alarm etc.
Google will partner with Redington to expand their offline presence in India.As per source, Google will partner with India’s leading telecom giant Reliance Jio to realize the “maximum potential of the products”.
